PPC advertising on Google AdWords and promoted posts in Facebook
About the project
Myvacation.bg offers its customers a specially picked selection of accomodations on the Black Sea coast for the most comfortable vacation. Executing a PPC ad campaign and a social media ad campaign, focused on promoting the accomodations offered by My Vacation and increasing the number of reservations for the summer season.
To achieve the set goals, we had to build an advertising strategy, targeted to more than one market. Togethet with the customer the target markets were chosen and then we prepared an ad corresponding to each of the markets.
With the ads, we also executed a game with a reward - a vacation in one of the accomodations. The game linked the users with the Opt-in Newsletter form on the website.As a result of the executed ad campaign, My Vacation showed an increase of the reservations, despite the difficult for the sector season. The fans of the Facebook page have increased. There was a positive reaction generated towards the client after vacation photos of the game winners had been published.