Web design and Facebook application development for Zaharni Zavodi
About the project
For more than 100 years Zaharni Zavodi AD has been a leading manufacturer of sugar, sugar products and ethyl alcohol in Bulgaria. The consolidated annual turnover of Zaharni Zavodi AD and its subsidiaries for 2013 was 80, 6 million Euros. The group has more than 800 employees. Representatives of the company contacted Webest.eu with the task to create a Facebook application, plan and launch a strategy for increasing the brand awareness and positioning a new product on the market.
In order to execute the task in the best way, we at Webest.eu developed a Facebook application, which we used as a base for a contest among the users. In order to increase the brand awareness and benefit from that when we position the product on the market, we involved the product itself in the contest. The users had to interact with the product in attractive way in order to participate in the contest.After we finished our work on the project, Zaharni Zavodi had a Facebook application that increased the brand awareness among the users and helped the company position a new product on the market. Our strategies resulted in increase of sales of the specific product and in increasing of the fan base of Zaharni Zavodi in social media. The technologies we used in the work process: Facebook Graph API, PHP, MySQL, HTML 5, CSS 3.